THE FIRST RECORD HE PUT OUT HAD HIS FATHER’S NAME ON THE FRONT AND HIS OWN NOWHERE ON IT. Ronny Robbins was born in Nashville in 1949. In the seventies, Columbia put out a record by him and titled it after the man who was not singing on it: Columbia Records Presents Marty Robbins Jr. He was in his twenties. The name on that cover had been famous for twenty years already. His father had a third heart attack on December 2, 1982, went in for bypass surgery, and died six days later at fifty-seven. His last film appearance had come earlier that same year, in a Clint Eastwood picture about a country singer who is dying. In 1984 the Nashville Network gave Ronny an award called Star of Tomorrow. He quit anyway, and the reason was not tragic. He did not like touring. By the late eighties he was running Marty Robbins Enterprises instead, and the work was specific: keep the name and the likeness off cheap merchandise, and keep them from disappearing out of a town with no interest in looking backward. He said it plainly once — in Nashville, history only goes back as far as Garth’s fifth album. “El Paso” came out in 1959 and won a Grammy. Ronny still sings it now and then, on television. He is not auditioning for anything. He is checking that it still carries.
The Name on the Cover Ronny Robbins was born in Nashville in 1949, and for a long time his life…